InfoScout is than Legacy Panels

Looking for real-time, true omnichannel purchase data across all retailers? We’ve got you covered.


Ready for more information about our solutions?

Contact us for more information or a demo of our solutions and data.


Want Omnichannel Data? InfoScout has it.

We have greater channel coverage than legacy panels such as IRI and Nielsen.

Grocery, Mass, Club, Drug, Dollar, etc

Logos of Walmart, Costco, Kroger, 7-11, Dollar General and CVS

Apparel and Department Store

Logos of Macys, Old Navy, Nordstrom, Kohls, JCP, and Victoria's Secrets

Restaurant

Logos of McDonalds, Red Lobster, Taco Bell, Buffalo Wild Wings, Burger King, Chick-fil-a

eCommerce

Logos of Amazon, eBay, Instacart, Jet, Etsy, Diapers.com

Electronics

Logos of Best Buy, Fry's, Newegg, Apple, AT&T, Verizon

Specialty

Logos of Petco, Home Depot, Toys R Us, Staples, Dicks Sporting Goods, Bed Bath and Beyond

InfoScout captures purchases from over 15,000 other retailers, across all channels. We merge data from panelists' individual physical store receipts with their online e-receipts to provide a single source of Omnichannel insights.


Fast Consumer and Shopper Insights

Real-time purchase behavior data

Updated daily in InfoScout Insights™, 3 years of history

Custom defined shopper, buyer groups

On-demand access at no charge

Visibility across all channels/retailers from a single platform

FMCG, e-Commerce, Dept. Stores, Sporting Goods

Run complex analyses in a matter of minutes with InfoScout Insights™

Insights that take weeks or months for legacy panels, often at additional cost

Tracking Surveys triggered upon purchase

Ad-hoc surveys to capture the "why behind the buy"

Based on actual purchase behavior (retailer, category, brand)

Screener and tracking surveys for shopper segmentation

On-going tracking of attitudes and motivations across seasons


Get Started Today

Track a new product launch. Measure promotion effectiveness. Understand lapsed shopper behavior. Schedule a 15-minute demo and we'll show you how!

More Trips, Better Insights

Our panel size and engagement are greater than IRI or Nielsen's panel. With America's largest purchase panel, we capture 1 in every 500 shopping trips. On average, each InfoScout panelist reports 5-6 shopping trips each week.

InfoScout Panelist

More reported trips, including omnichannel coverage.

Diagram of weekly shopping trips by an InfoScout panelist that includes Sephora, Lidl, 7-11, Amazon, McDonalds, Costco, and other stores

Legacy Panelist

Fewer reported trips, only traditional grocery coverage.

Diagram of weekly shopping trips by a legacy panelist that only includes Costco and Kroger

With Infoscout, you'll have a greater 360 view of shoppers. We provide more trip data than IRI or Nielsen, including:

icon takeaway coffee

QSR purchases

icon running person

Quick, urgent need trips

icon gender symbols

Genders on shopping trips

icon cash

Payment method

icon calendar

Trip time and date

icon location

Store location